Giti Tire Celebrates New Beginnings with Opening of First Middle East Flagship Store in Dubai
With top executives from Singapore-based Giti Tire gathered in Dubai, the company inaugurated its first Middle East Giti flagship store on 7th March, 2019. In partnership with Amin Auto Care, the festive event included exciting displays, a ceremonial signing of a Commitment to Service, as well as remarks by Executive Director of International Sales and Marketing, Chris Bloor, as well as others. The event was held at the fast-growing Dubai Investment Park (DIP) district, a prefect location to reach a large and diverse customer base.
The day began with guests invited to enjoy refreshments and view the inside and outside of the large and decorated mega store, complete with new signage and painting, revamped interior, and newly installed waiting room. A ribbon was cut to kick off the main event, where speakers from both Giti Tire and Amin Auto Care shared their comments and vision for the future. Finally, attendees had the chance to meet with company management and were given exclusive branded gifts. It was emphasized the importance of choosing the location as the Middle East’s first Giti Flagship store. Giti’s retail store program carefully selects only the stores with best service, customer experience, and branding potential.
“This Flagship store opening event is symbolic of Giti opening new doors in Dubai and across the region”, explained Bloor. “The Middle East is important to Giti Tire’s objectives, and providing top service and quality in the region will continue to be a major focus, across all tire types and segments. We are happy to partner with Amin Auto Care for this exciting event and beautiful location.”
A Commitment to Service
Giti Tire’s dedication to retail service was clear at the event, which was highlighted by an unveiling and signing of a ‘Commitment to Service’ display, signed both by Mr. Bloor and Mr. Chandran of Amin Auto Care. Prior to the signing, Elson Tsai, Head of International Marketing for Giti Tire, shared the importance of the commitment. “The signing of this today is more than just a paper, but a shared agreement for Giti and Amin Auto Care to provide the best levels of service the entire local community. Through this commitment, we will be able to achieve success and grow further together”. Each Giti Flagship store must adhere to the principles of the company and brand in order to be selected.
Giti Tire’s Middle East Expansion
Giti Tire has had a strong presence in the Middle East for more than 25 years, selling different brands in the region. However, the recent introduction of its flagship Giti brand and its new product and communication offerings has put the company more in the spotlight. With a full range of passenger car, SUV/4x4, and commercial truck and bus tires produced in eight factories in China, Indonesia, and the US, as well as expanded brand presence, Giti Tire is strongly poised to continue growing its brand presence in the Middle East, where it has dedicated distribution partners in all major markets in the region. Adding into its 35,000 global employees and 12 offices around the world, Giti Tire recently established a local Middle East office located in the Dubai Free Zone.
About Giti Tire
Giti Tire Group (headquartered in Singapore) has roots in the tire business going back to 1951 and is now one of the world’s largest tire companies. Giti Tire produces a broad range of tire products, serving major original equipment vehicle manufacturers, auto-service outlets, motorsports teams, tire dealers, and consumers in more than 130 countries worldwide. The company has eight production centers in three countries, including a newly opened tire factory in South Carolina, USA.
In addition to its wide network, Giti Tire has a strong motorsports presence, including participation in the renowned Nürburgring 24 Hours endurance race, the Fun Cup racing series in the UK, tire supplier for the Formula 3 Asia Series, as well as collaborating with many other teams and racing series around the world. The company is also heavily focused on green production and community efforts, including participation in local education and environmental efforts to create a better society.
Find out more at www.giti.com/corp