Kuala Lumpur, 5 Aug 2019 - Giti Tire engaged and supported the annual ‘Eco Malaysia’ endurance driving event, featuring 82 cars ferrying a combined 161 individuals. With its strong experience in the motorsports industry, Giti provided its outstanding braking and grip GitiSport S1 tire, to five participating media cars and four selected participants for the journey. Giti’s tires were featured on the Mercedes Benz CLA45 AMG, designed with bright and dramatic livery that showcased the concept of Giti Tire Motorsports Racing car imagery.
The driving event journey began from the capital city of Malaysia, Kuala Lumpur, driving through various terrains to end at Phuket island, Thailand. Overall, the epic journey of 2,000km round trip lasted for five days, from 1st August, 2019 to 5th August, 2019.
Compared to previous editions of the Evo Enduro race, the 2019 event was crafted to maximise bonding time and networking opportunities between participants, with more emphasis towards on-ground activities and a less hectic driving programme for the journey.
The first day’s programme started at The Linc Kuala Lumpur, Jalan Tun Razak, where participants began assembling from 7:00am. Joining the occasion were hero cars from Aston Martin, Bufori, Ferrari, Maserati, Mazda, Renault, and Rolls-Royce. Homegrown brand Bufori showcased their CS sports car in the public for the first time, whilst the all-new Renault Megane R.S. 280 convoyed with the group for the first leg of the drive.
Lunch at STG Café in Ipoh punctuated the journey to the border, after which participants made their way to Thailand at their own pace, staying the night at the beach town of Satun, where they were hosted in an official dinner by the Thai Tourism Board. The next morning, most participants also found time to help clean up the beach as part of a CSR activity promote environmental conservation.
It took a full day of driving before the group finally reached Phuket in the evening. Activities organized at the island included shooting and go-karting, whilst attractive prizes sponsored and were given away daily for social media challenge winners.
New to this year’s Evo Enduro, participants were encouraged to dress their cars up in full livery, evoking the spirit of motor racing and treating onlookers to spectacular visuals of cars cruising by in bright vibrant colours.
“Besides putting the quality and correct tires in the market, it’s our responsible to ensure to provide useful information and professional service to enrich the customer loyalty. From this event, we are glad to see the positive engagement of participant and the passion are encouraging.” Giti Tire Malaysia Country Manager, Matthew Wai explained.
About Giti Tire
Giti Tire Group (headquartered in Singapore) has roots in the tire business going back to 1951 and is now one of the world’s largest tire companies. Giti Tire produces a broad range of tire products, serving major original equipment vehicle manufacturers, auto-service outlets, motorsports teams, tire dealers, and consumers in more than 130 countries worldwide. The company has eight production centers in three countries, including a newly opened tire factory in South Carolina, USA.
In addition to its wide network, Giti Tire has a strong motorsports presence, including participation in the renowned Nürburgring 24 Hours endurance race, the Fun Cup racing series in the UK, tire supplier for the Formula 3 Asia Series, as well as collaborating with many other teams and racing series around the world. The company is also heavily focused on green production and community efforts, including participation in local education and environmental efforts to create a better society.
Find out more at www.giti.com/corp